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Higher by Dior 50ml
Great features include:
* These Higher by Dior 50ml retails for around 25.00 GBP
* Higher Aftershave Lotion by Christian Dior
* Higher with fruity top notes of pear, basil and frosted citrus, tempered by spicy heart notes, this is an unexpectedly bracing scent.
* The noticeably sleeker-packaging and high-tech square bottle isn't anything like what we've seen from dior men's fragrances.
* It targets the young and hip without alienating their established customer base.
The House of Dior was established on 16 December 1946, in "a private house" at 30 Avenue Montaigne Paris B. However, the current Dior corporation celebrates "1947" as the opening year. Dior was financially backed by wealthy businessman Marcel Boussac. The new couture house became a part of "a vertically integrated textile business" already operated by Boussac. Its capital was at FFr 6 million and workforce at 80 employees. The company was really a vanity project for Boussac and was a "majorly owned affiliate of Boussac Saint-Freres S.A. Nevertheless, Monsieur Dior was allowed a then-unusual great part in his namesake label (legal leadership, a non-controlling stake in the firm, and one-third of pretax profits) despite Boussac's reputation as a "control freak". Monsieur Dior's creativity also negotiated him a pleasant salary.
On 12 February 1947, Dior launched his first fashion collection for Spring-Summer 1947. The show of "90 models of his first collection on six mannequins." was presented in the salons of the company's headquarters at 30 Avenue Montaigne. Originally, the two lines were named as "Corolle" and "Huit" (which included the new "Bar suit" silhouette). However, the new collection went down in fashion history as the "New Look" after the editor-in-chief of Harper's Bazaar Carmel Snow's exclamation, "It's such a New Look!" The signature shape was characterized by a below-mid-calf length, full-skirt, large bust (which had fallen from style in 1912), and small waist. In refutation to the post-war fabric restriction, Dior used twenty yards of extravagant fabrics in his creations. Over time however, the New Look became revolutionary and strongly popular, influencing fashion and other designers for many years to come. Prominent Hollywood figures and the European upper-class became instant clients. Paris, which had fallen from its position as the capital of the fashion world after WWII, regained its esteemed position due in part to the attention it gained from Dior's New Look.
Available references contradict themselves on the topic of when Christian Dior Parfums was established. All claims fall within the years of 1947 and 1948. The Dior corporation itself lists the founding of Christian Dior Parfums as 1947, with the launch of its first perfume, Miss Dior. Dior revolutionized the perfumery industry with the launch of the highly popular Miss Dior parfum, which was named after Catherine Dior (Christian Dior's sister). Christian Dior Ltd owned 25%, manager of Coty perfumes held 35%, and Boussac owned 40% of the perfume business. It was headed by Serge Heftler Louiche. Also in 1947, Pierre Cardin was made head of Dior workshop until 1950. In 1948, a New York City Christian Dior Parfums branch was established this could be the cause of establishment-date issue. The modern Dior corporation also notes that "a luxury ready-to-wear house is established in New York at the corner of 5th Avenue and 57th Street, the first of its kind," in 1948. In 1949, the "Diorama" perfume is released and By 1949, the New Look line alone made a profit FFr 12.7 million.
"Religion is the fashionable substitute for belief."
- Oscar Wilde 1854-1900
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